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We respect your privacy. All email addresses you provide will be used just for sending this story. Facebook Dating made its official debut in the United States this month, marking the tech giant's entry into yet another online business-and raising questions about how the company could eventually use the new data it collects. Online romantics may be skeptical about trusting Facebook with dating information, despite promises by the company to protect their data. The big, established dating apps collect plenty of intimate information about their users, and they know things that even Facebook doesn't. But these apps aren't as dependent on advertising for their revenue, reducing one concern for people who care about their privacy. Instead, these companies make money primarily by selling subscriptions and upgrades to their services.

Name a dating app at random and there's a good chance a single company called Match Group owns it. A handful of popular alternatives owned by other companies include Bumble, eHarmony, and Grindr. Match Group's dating apps reserve the right to share data with one another. That means choosing an upstart like Hinge won't keep your personal information out of the hands of a big tech company. In addition to the inherent loss of privacy that comes when you agree to such wide-ranging data collection, there's always the possibility that one of the companies involved could be sold, change its privacy policy, or find novel uses for data that you might not be comfortable with.

Additionally, experts say, no online database can be perfectly secure from hackers or simple human error.

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Advertising looms in the background of most conversations about digital privacybut dating apps demonstrate that it's not the only way for tech companies to turn personal data into a business model.

But when the dating industry does use its data for advertising, it's highly prized.

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Most online dating users fall in the toyear-old range, a coveted audience for advertisers. Details about individuals in that marketing sweet spot are valuable, according to Jeff Greenfield, chief attribution officer and co-founder of the advertising attribution firm C3 Metrics. In response to a string of questions from Consumer Reports, Facebook said in an email that data collected through Facebook Dating will not be used for advertising, improving or building artificial intelligence systems, or other business purposes.

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The company has also said it has no plans for a subscription service within the Dating platform. When you set up a Facebook Dating profile the app encourages you to give it access to your smartphone's location, one of the most valuable data points for targeted ads.

To use it, you have to open up the regular Facebook app, head over to the Dating tab, and opt in. If Facebook Dating becomes a popular place to find a match, people will find themselves on the social network more often. More engagement with other parts of the Facebook means data collection and more ad dollars.

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I want to live in a world where consumers take advantage of technology, not the other way around. Access to reliable information is the way to make that happen, and that's why I spend my time chasing it down.

When I'm off the clock, you can find me working my way through an ever-growing list of podcasts.

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Got a tip? Drop me an email thomas. Sign In. Become a Member. Remember Me. Not a member?

Aug 17,   In the new paper, published in Science Advances, for example, researchers had access to data from hundreds of thousands of people on an unnamed dating site, .

Need further assistance? Please call Member Services at As Facebook launches its new dating service, here's a look at what dating apps do with your personal information.

What attributes influence the selection of a romantic partner? Feb 12,   Our data shows that women who consider themselves feminist aren't any more likely to want to pursue someone they're OkCupid in The OkCupid Blog. Yes, some of your coworkers will hook up at the holiday party. And even more have fantasized about it. OkCupid in The OkCupid Blog. The most important questions on OkCupid. Looking for dating data for an article or project? You've come to the right spot! Here you'll find interesting data about dating and relationships from Zoosk, the online dating site and app with over 40 million members worldwide. Data on this page was either pulled by looking into the behavior of daters using Zoosk or through surveys.

By Thomas Germain. September 21, Interesting statistics In the following 5 chapters, you will quickly find the 41 most important statistics relating to "Online dating in the United States".

Statistics on the topic.

How Private Is Your Online Dating Data?

Online dating revenue in the U. Number of smartphone dating app users in the U.

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Users Digital Market Outlook: online dating revenue in the U. Leading dating apps and platforms Most popular online dating apps in the U.

Dating data

Usage U. The Match Group Match Group: annual revenue Tinder Tinder iOS revenue in leading markets Q4 Tinder usage reach in the United Statesby annual household income.

Mar 23,   Discover all statistics and data on Online dating in the United States now on! Sep 21,   "The data that comes from online dating is very rich from an advertising perspective," Greenfield says. "For a lot of folks, dating is about lifestyle changes. That's a great opportunity. Dating data from the online dating site and app Zoosk. The first Sunday in January is the online dating world's busiest day of the year. Here's your fact sheet for 'Dating Sunday' A look into what online dating data can tell us about how different generations date. This .

Go to report. Important key figures The most important key figures provide you with a compact summary of the topic of "Online dating in the United States" and take you straight to the corresponding statistics. Leading dating apps and platforms Most popular online dating app in the U. Reach of Bumble in the U. Most popular online dating app in the U.

Usage Share of U. Share of U.

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Share of female U. The Match Group Annual revenue of the match Group in Number of paid subscribers registered to the Match Group worldwide in Tinder Annual direct revenue of Tinder in Number of paid subscribers registered to Tinder in Share of female Tinder users in the U.

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Interesting Statista reports. More interesting topics Related topics. Social media. Infographics on the topic way of meeting partner heterosexual U. Other studies on the topic Singles in the U. Any more questions? Get in touch with us quickly and easily. Do you still have questions?

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